Join us in Portland, Oregon for this year’s LavaCon conference!

LavaCon started in Hawaii (hence the name) to give senior content professionals an opportunity to stay ahead of rapidly changing publishing technology and customer demographics. However, LavaCon is more than just a conference. It’s a place where content rockstars gather to share tribal knowledge, network with peers, and build professional relationships that will last for years to come.

This year’s conference theme is ‘Creating Unified Content Experiences’
We are entering a new era of content consumption where customers expect personalized content. See how leading companies are seamlessly delivering technical, marketing, and AR/VR content to improve the customer experience (and generate revenue in the process).

Visit the conference website for further information and to register.


Helen St. Denis, Conversion Services Manager at Stilo to present at LavaCon 2019

Tuesday, October 29, 2019 | 11:00 – 12:00

Can I Reuse This?

There are a number of things to consider when examining your content for reusable elements. It may seem logical to deduplicate any and all identical elements, but there are times when that might not make sense. Then there are those very close matches. Does that punctuation mark matter? How about the bold text in that warning? Then there’s content that isn’t quite a match, but could it, or should it, be rewritten for reuse?

In this session we’ll look at real-life examples of content being reviewed for possible deduplication and future reuse, and find some unexpected benefits as well as the expected ones. We will also consider some of the other things you can discover when examining your content for reusable elements that can help you improve your content for consistency and reuse purposes.