OmniMark exceeds Vodafone's expectations
To succeed in the competitive market of mobile communications, high performance content processing is the key.
With 93 million users in 29 countries, over 12 million of them in the UK, Vodafone is a world leader in mobile communications, offering a range of services to suit every need. Indeed, mobile service is a highly competitive and rapidly growing business. To ensure optimum performance of its communication systems, Vodafone UK collects performance and configuration data of customer calls. Relay stations, connected by over 100 switching stations nation-wide, deliver over four million records every day. The collected data must then be translated into a common format and stored in a database. In the past this was accomplished using numerous C++ message processing programs - the simplest of which required two to three days of development time. More complex programs took several weeks to develop. In the ever increasing mobile market, Vodafone realized they needed to decrease the time required to produce and maintain these processing programs. Now they have a solution, powered by OmniMark.
Using the OmniMark Content Processing Platform, Vodafone developed a content processing suite consisting of over 250 modules to translate the ASCII data records into files suitable for database storage. Processing time of records now, on average, 30% faster. Development and maintenance time were cut dramatically as well, with only two hours of development time required for simple modules, and less than three days required for the most complex modules.
"OmniMark has exceeded our expectations," said Jonathan Hunt, Principal Engineer, Engineering Computing Department at Vodafone. "Not only does it take less time to develop and maintain with OmniMark, we are able to gather a wider range of information than before. This additional information gives our engineers an edge in ensuring the optimum performance of Vodafone's telecommunications systems."
Vodafone's use of the OmniMark Content Processing Platform in optimizing the performance of their systems demonstrates the company's commitment to quality and continuous improvement. The OmniMark environment also enables the scalability necessary for Vodafone to achieve its goal of becoming "the world's leading wireless telecommunications and information provider, generating more customers, more services and more value than any of its competitors".
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