Stilo co-sponsors XML@Boeing Conference

11 December 2006

Stilo International, provider of solutions for Product Lifecycle Management, Document Management and e-Publishing, has recently played a key role at the XML@Boeing conference in Seattle. The event was hosted by Boeing's active XML community and was open to all key practitioners in the region. An impressive range of authorities attended the event including IBM's Sharon Adler and SUN Microsystems' Jon Bosak. Stilo co-sponsored the event with North American Vice President, Joe Gollner, delivering a presentation entitled "Web 2.0 and the New Collaboration Paradigm".

XML is an incomplete revolution and the rising popularity of the Web 2.0 phenomenon showcases the ongoing importance of keeping simplicity in standards and technology at the forefront of the agenda. As happened with HTML and then again with the initial emergence of XML ten years ago, the accessibility and simplicity of the standards, and a set of associated applications, led to massive adoption with the consequence being, in both cases, exploding complexity. This is being seen again in Web 2.0.

Finding ways to handle the complexities created by the widespread use of XML-enabled functionality, as lies at the technical heart of Web 2.0, will ensure that the positive benefits linked to this trend, such as the enablement of greatly improved collaboration venues, can be realised and leveraged.

Joe Gollner, VP Enterprise Solutions Stilo North America, observes: "As was the case when CDROM publishing first took off in the early 1990s, or when HTML gave people an 'onramp' for online publishing, or when XML made inter-enterprise data exchange more practical, Stilo's OmniMark has been there as the one tool that was capable of helping people not only to exploit the new opportunities but also to master the complexities that were created by their own success.

Gollner continues, "When people become excited about new publishing venues, this is precisely when scalability and robustness matters most. To give customers the ability to experience new possibilities and then to abandon them when they really want to do something serious, as all too many flash-in-the-pan web products do, seems grossly inappropriate and maybe even cruel. OmniMark is about sustaining the initial excitement with new publishing capabilities and converting this excitement into long-term business success.

Gollner concludes, "Many in the audience at XML@Boeing were in agreement when the real impacts of the success of XML were listed. Many had asked themselves these questions before. Where did the promised simplicity go? Why are the users complaining? Why are my applications so slow? What do I do with all this data?

It is not a failing of XML that it has become so widely used with the result that many organizations are swimming in XML content. It does however point to the importance of having a solid, integrated tool set for handling this content - one that is proven to be robust and scalable, such as Stilo's OmniMark."

About Stilo International plc

Stilo (LSE:STL) provides leading solutions for Product Lifecycle Management, Document Management and e-Publishing to customers in Aerospace & Defence, Manufacturing, IT, Telco, Publishing and Government. Stilo's e-Publishing solutions help organisations to leverage the power of XML in their publishing strategies - reducing production costs, shortening cycle-times, and improving the quality of published information.

For further information please contact:-

Stephen Smith
itpr
Tel. +44 (0)1932 57 88 00
E. stephens@itpr.co.uk
www.itpr.co.uk

Ismail Evren
Stilo International
Tel. + 44 (0) 1793 441 444
E. ievren@stilo.com
www.stilo.com